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When a customer browses an online store, every image influences their first impression of your brand and the product. A report from Retail Technology Review shared 75% of online shoppers rely on product photos to make purchasing decisions, and high-quality product photos had a 94% higher…

If you’ve ever managed a social media ad campaign, you know how messy things can get: sorting through endless files, multiple ad formats, and constant requests to tweak visuals for different platforms. Before you know it, your desktop is filled with duplicate assets, and you’re wasting hours trying to keep…

When you think of modern retail, what does it look like? Shopping online from the comfort of home? A highly visual journey from search to product page to checkout? Or a trip to your favorite store rich with immersive in-store experiences?  For most shoppers, the answer is all of the…

Some of the available Cloudinary Add-ons can be composed to create some powerful media workflows. In this post, we will take a look at some of these add-ons and see how they can be used together in interesting ways. If you’re not familiar with Cloudinary Add-ons yet, they’re utilities…

We’re thrilled to announce that Aragon Research, a research and advisory firm that provides business executives with actionable technology insights, recently named Cloudinary a Leader in its 11th Annual Globe™ for Enterprise Video.  The 2025 Aragon Research report sheds light on the growing demand for enterprise video fueled by advancements…

Most brands wouldn’t want their product to be thought of as forgettable by its customers. At Cloudinary, though, we’re proud to be known as the image optimization tool “whose effectiveness makes it easy to forget.” Because we designed it to be that way. Our API-driven automations integrate so seamlessly…

If it feels like video is taking over… well, that’s because it is. Eighty-one percent of surveyed companies plan to expand their use of video, and 54% view video as key for driving purchase and conversions. But while demand for video is up, many teams are struggling to…

Every online retailer knows that when it comes to e-commerce, shoppers judge a book by its cover. If your product visuals don’t grab attention, visitors won’t convert into customers. In fact, they’re unlikely to even click.  Brands that can provide high-quality visual experiences are winning the race for short…

When Earth Day comes around, the more environmentally active among us may go out and plant trees or join a clean up crew and head off to pick litter in local parks or nearby beaches. Those slightly less engaged may make this the Earth Day they switch to using a…